After hearing Lil Wayne’s controversial lyrics using Emmett Till’s name, his family and the Mamie Till Mobley Memorial foundation released a Youtube video criticizing and expressing their opposition to Wayne’s endorsement deals starting with Mountain Dew. A Till representative in this video says; “We also support blocking and banning the endorsements. I’ve maintained through February, ‘Don’t do the Dew.’ His biggest endorsement is through Pepsi’s Mountain Dew. Stop buying it, stop lining his pockets. People are outraged because they feel that he should apologize to our family.”
Here’s what Lil Wayne had to say in his open letter to the Till family;
“Dear Till Family:
As a recording artist, I have always been interested in word play. My lyrics often reference people, places and events in my music, as well as the music that I create for or alongside other artists.
It has come to my attention that lyrics from my contribution to a fellow artist’s song has deeply offended your family. As a father myself, I cannot imagine the pain that your family has had to endure. I would like to take a moment to acknowledge your hurt, as well as the letter you sent to me via your attorneys.
Moving forward, I will not use or reference Emmett Till or the Till family in my music, especially in an inappropriate manner. I fully support Epic Record’s decision to take down the unauthorized version of the song and to not include the reference in the version that went to retail. I will not be performing the lyrics that contain that reference live and have removed them from my catalogue.”
He also takes time to issue another statement reiterating his support of black rights and makes it clear he didn’t intend to norwould intentionally do anything to damage their community.
“I have tremendous respect for those who paved the way for the liberty andopportunities that African-Americans currently enjoy. As a business owner who employs several African-American employees and gives philanthropically to organizations that help youth to pursue their dreams my ultimate intention is to uplift rather than degrade our community.
Best, Dwayne Michael Carter, Jr. Lil Wayne.
After Reebok dropping Rick Ross you’d think most would take precaution in order to keep protests to a minimum and work to maintain the communities support when having endorsements. Guess some have to learn the hard way.